Did you know that gummy bears were invented in Germany in the 1920s and were inspired by dancing bears at street festivals? Today, gummy candies are loved by kids all around the world. If you’re looking for a fun and creative way to attract kids to your brand, custom printed gummy packaging might be just what you need. In this blog post, we’ll explore the benefits of custom gummy packaging and share some tips on how to make your gummy packaging design stand out.
7 Tips for Creating Custom Printed Gummy Packaging that Kids Will Love
When designing gummy packaging that kids will love, there are a few things to remember. Here are seven tips to help you create packaging that’s sure to be a hit with kids.
- Use bright and vibrant colors:
As you know kids are drawn to bright colors so why not use them in your custom gummy packaging design. Moreover, pastels are another favorite among kids. Consider using a color palette that matches your brand. But feel free to add some extra pops of color.
- Add fun and playful graphics:
In addition to using bright colors, you can incorporate fun and playful graphics into the design. Do you know what appeals to kids? Maybe, animals, or cartoon characters, or other playful imagery. So add these in your packaging designs.
- Incorporate characters or mascots that appeal to kids:
If your brand has a mascot or character, consider incorporating them into your gummy packaging design. It can help kids connect to your brand and their favorite character. Let me give you an example. If you’re selling gummy bears, you can go for custom gummy bear packaging to show cute little bears inside.
- Consider interactive packaging elements, like games or puzzles:
Interactive packaging elements can make your gummy design even more appealing to kids. Consider adding a game or puzzle to the packaging or even a toy or small prize inside. Moreover, you can also go for clear window design to show off the gummies.
- Use kid-friendly fonts and text:
When designing custom gummy bags, use fonts and text that are easy for kids to read and understand. It can help make the packaging more appealing and engaging to kids. In fact, the kids in school age will learn something from the packaging as well.
- Keep the packaging simple and easy to open:
Kids can get frustrated if the packaging is difficult to open or use. Keep your gummy packaging design simple and easy to open. Also, make sure it’s appropriate for the age range of your target audience.
- Make sure the packaging is safe and healthy:
In addition to being fun and engaging, it’s important that your gummy packaging is safe and healthy for kids. Try to go for food-safe materials and avoid any potential allergens.
Examples of Custom Printed Gummy Packaging that Kids Love
Here are some real-life brand examples of custom gummy packaging that have successfully appealed to kids in the U.S.
Trolli:
Trolli is known for its fun and creative gummy candy designs. Their Sour Brite Crawlers packaging features bright colors and playful graphics. The packaging is designed to look like a wormhole, which adds an element of whimsy and makes it more appealing to young consumers. Additionally, Trolli offers a variety of gummy candy shapes and flavors.
Haribo:
Haribo is another famous gummy candy brand that kids love. Their Gold Bears packaging features a fun and playful design and a clear window showing off the gummy bears inside. The colorful and eye-catching packaging makes it easy for kids to spot on store shelves. Lastly, Haribo offers a variety of sizes for their Gold Bears packaging, making it convenient for parents to pack in lunch boxes or take on the go.
Airheads:
Airheads may be known for their chewy candy, but their gummy packaging is just as fun and creative. Their Xtreme Sourfuls packaging features bright colors and playful graphics. A resealable package makes it easy for kids to enjoy their gummies on the go.
SmartSweets:
In addition to these brands, SmartSweets has also captured the attention of young consumers with its custom printed gummy packaging. They include a trivia question on each package, making it an interactive experience for kids. Additionally, SmartSweets offers a variety of gummy candy shapes and flavors, which allows them to create custom packaging for each type of candy.
Jolly Rancher
Another successful example is from Jolly Rancher, known for its fruity-flavored gummies. Their packaging features playful graphics that showcase the different flavors of their gummies. Furthermore, the packaging includes a resealable zipper that makes it easy for kids to keep their gummies fresh and accessible on the go.
Conclusion:
Custom printed gummy packaging is the sweetest solution for packing gummies. What makes the design appealing to kids is the use of bright colors, playful graphics, and interactive elements. Also, it is easier for kids to see and access the gummies inside, which is a big selling point for young consumers. Finally, a good custom packaging wholesale company can make your gummy packaging a hit with kids of all ages.
